About Us - Sydney So Sweet, Our Story

About Us

Our Story

After 3 boys, my first little girl Sydney (So Sweet) was born... but she had no hair!

And so... Sydney So Sweet was started as a hair bow business dedicated to finding unique accessories that even a bald baby girl could wear. As a mother of only boys (and a tom boy myself), I had no idea at first how much was out there! Finding unique and exciting accessories became my obsession. But it was so expensive! How could one baby girl "need" so many outfits and accessories? I wanted a site where moms could dress up their kids in trendy clothes and accessories without breaking the bank. They are little for such a short time! But there was no where to shop for the things I wanted, so I made them myself!

My newfound interest was limited only by the high price tags on baby wear, especially trendy or stylish options. I wished there was an online boutique that parents could go to if they wanted to buy heart-snatching baby clothes and accessories without breaking the bank. I realized there was nothing stopping me from making my own wish come true.

After some time scouring the Internet and going to craft fairs, I became an expert hair bow and tutu maker. What started as a few ribbons and pinch clips at the kitchen table soon took over the spare room, and then a whole floor of our house. When I saw my creations start spilling out all over our living space, I knew it was time to move the business out.

We soon took up residence in the historic downtown factory district here in our hometown. I left my job as a teacher to run the business full time. After a few more years growing and curating our collections, we now operate our own state of the art distribution facility. 

Today’s Sydney So Sweet Collection

What started out as a personal interest in baby fashion blossomed into the vast collection of children's wear we offer today. We search the world to find unique and affordable girls, toddler, and baby clothing, tutus, hair bows, mommy & me shirts and dresses, costumes, pet accessories, leg warmers, swimsuits, and more for that "so sweet" person (or wet-nosed pup) in your life.

We stock girls’ clothing for all occasions, from holiday celebrations to birthday parties to school events. You’ll be able to dress your little girl in style for all of life’s special moments for less than you would expect. Check back often to see the new arrivals we add daily to our girl's boutique and baby boutique collections; our most popular items sell fast!

Our Commitment – Why Choose Us?

We are able to live our passion because of you, our sweet customers. It is for you that our team works hard every day to bring you the highest quality items, the very best prices, lightning fast shipping and 5 star customer service. Our in-house fashion product experts curate our collections so that you can feel confident that you are buying high quality, trendy, well-made items for your children. We just wouldn't have it any other way.

Mission Statement

Our mission is to offer high quality, boutique style clothing for girls at everyday low prices and super fast shipping always to keep your cost even lower. We offer a variety of styles so your little girl can be confident, unique, and of course comfortable all day, every day, for every occasion - sweet boutique clothing for everyday life!

Sydney So Sweet CEO Jen Greenlees and her 2 daughters Sydney So Sweet CEO Jen Greenlees and her family

Stay Sweet!
Jen Greenlees
Sydney So Sweet