Sydney So Sweet - Our Story

January 22, 2019 2 min read

Owner & CEO Sydney So Sweet Jen Greenlees with her 2 daughters

Our Story

Jen profile picture

Jennifer Greenlees
Founder & CEO, Sydney So Sweet

Syd baby headband pictureAfter 3 boys, Sydney (so Sweet) was born... but she had no hair!

And so... Sydney So Sweet was started as a hair bow business dedicated to finding unique accessories that even a bald baby girl could wear. As a mother of only boys (and a tom boy myself), I had no idea at first how much was out there! Finding unique and exciting accessories became my obsession. But it was so expensive. I wanted a site where moms could dress up their kids in trendy clothes and accessories without breaking the bank. They are little for such a short time! :(

What started with a few ribbons and pinch clips at the kitchen table soon took over the spare room... and then a whole floor of our house. Once hair bows and tutus starting spilling into more rooms of the house, we moved the business out. And so we took up residence in the historic downtown factory district here in our hometown. We spent few more years growing and curating our collections. And now fast-forward to today, we are excited to be in our own state of art distribution facility. 

As our space grew, so did our selection. What started out as a fun part-time hobby is now our passion. And so we search the world to find unique and affordable clothing, tutus, hair bows, mommy and me shirts and dresses, baby rompers, costumes, leg warmers, pet accessories, swimsuits, and more for that "so sweet" person (or pet) in your life!

Our super cute clothes for girls include outfits for all occasions, from holiday events, to birthday parties, and school events. With the latest selection of stylish and trendy toddler and girls clothes, you’ll be able to dress your little girl in style for all of life’s special moments for less than you would excpect. We add new arrivals daily to our girl's boutique and baby boutique collections, so check back often. Our most popular items sell fast!

It is all possible because of you, our sweet customers. It is for you that our team works hard every day to bring you the highest quality items, the very best prices, lightening fast FREE shipping, and 5 star customer service. We just wouldn't have it any other way. 

Stay Sweet!

Jen Greenlees

Founder/OwnerSydney So Sweet 

Jen and girls

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